Most people that have web sites knows that it is important to have good content on their web site. Good content will increase traffic to your web sites. Search engines like content and will place web pages with good content on the first page of search results. People that visit your web site like content to better inform and entertain themselves. Content is fine if all you are trying to do is get visitors to come to your web site. Content is not necessarily the final solution if your web site is trying to sell something. The problem with content only on your web site is that content such as good articles, blog posting, videos, and so on may not actually lead to a sale.
This is where “copy” comes in. “Copy” is defined as “the words to be printed or spoken in an advertisement.” Copy is a call to action. It may look like content, it may be content, but its entire purpose is to attract and get a web site visitor to do something that will result in a sale. This action could be to fill out a lead form, call you, or make purchase on your web site. Content on the other hand is defined as “the subject matter of a written work, such as a book or magazine.” Content may help to pre-sell your product or service, but its direct purpose is not to sell someone something. Copy is what leads to a sale.
For most businesses that have a web site, you need both content and copy. Content helps to attract and pre-sale visitors and copy is designed to have a web site visitor take action that will lead to a sale. More on Internet Marketing Strategies – Content Versus Copy …
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