Hitwise has followed internet search trends for GM brands the last three years and shows a significant declines in the number of search for GM. Most searches for GM brands such as GMC, Pontiac, Chevrolet, and Saturn have dropped to thirty percent of the search volume they were three years ago. GM brands are also not doing well in comparison with other car brands. In the last four weeks GM brands have not placed in the top ten searches for car brands, placing below such car brands such as Toyota, Honda, Ford, Nissan, Hyundai, and Dodge.
Appears that internet analytics is not just for monitoring the effectiveness of internet marketing and advertising campaigns. It can also be used as a predictor of economic wellness for a company or stock. I am sure it also can be used to measure social trends and even the wellness of a society.
Tags: internet advertising, internet analytics