Social Networks and Dating Sites Expected To Merge
With more and more free dating sites popping up, it is likely that social networks and dating sites will merge using the same techniques for attracting site traffic. Most paid dating sites are only keeping their members on average of 3 months. This is causing many dating sites to go free in an attempt to monetize their sites with paid advertising.
Besides monetizing their sites, free dating sites will need to improve content and functionality to keep their visitors coming back. With this fundamental change going on with dating sites moving from a paid to free model, it is expected that many dating sites will go under or significantly change the way they do business.