New anti-theft solution looks promising using Radio Frequency Activation (RSA) technology and Radio Frequency ID (RFID) technology. The RSA technology disables the DVDs or consumer electronics with a RSA/RFID tag at the point of manufacture and then enables the product at the retail point of sale using a RFA/RFID reader. A RFID network can also track the tagged item from the point of manufacture to the retail point of sale.
Digg.com posts, “NXP and Kestrel have announced a solution to prevent DVD theft throughout the supply chain. Using NXP and Kestrel’s RFA/RFID solution it is possible to disable DVDs at manufacture and enable them at sale.”