Internet Ad Spending Set To Overtake All Media By 2011
Spending on internet advertising will reach $61.98 billion, and will surpass newspapers to become the nation’s leading ad medium in 2011, projects private equity firm Veronis Suhler Stevenson (VSS) in its 21st Communications Industry Forecast released today.
VSS predicts that by 2011 internet advertising will replace print advertising as top ad medium. Also, interesting is consumers are using cable and video games, consumer-supported media, more (19.8 percent growth) versus ad-supported media declined 6.3 percent during same period 2001 to 2006.
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Tags: advertising, internet