Shopping directory of local stores and products
Yokel is a good example of where the internet can help people to find a product locally. It also helps small businesses promote their business and products for little to no cost. Yokel is different from most local search products such as Google and Yahoo! Local in that Yokel focuses on products versus just the stores.  Online yellow pages and business directories also fall short of Yokel’s local product search focus in that they focus primarily on business categories. This is good for consumers in that they can quickly locate stores locally that have the product that they are looking for. This can save a lot of money and time. Normally when shopping locally, you identify stores that probably stock the product you want. This can be a hit or miss if you are looking for a specific or unique product. With Yokel you get listings of products that local stores stock. Go to Yokel - Shopping directory of local stores and products and try it for yourself.
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