How Google can make - or break - your company
Digg.com posting: “Best ways to deal with the online Goliath.”
CNN Money has a great posting on how small business is grappling with Google. There are many boom and bust stories going on with small businesses as it relates to Google. Many small business niche sites are benefiting from Google organic search and Google ad marketing. They are reaching audiences cheaper and faster than using tradition print media like magazines.
At the same time many small businesses are having major challenges because Google drops them from the first page of Google search engine search results for no apparent reason and Google search engine advertising costs are going up. Additionally, some small business software and services providers are getting clobbered when internet giants like Google start offering additional free software services.