From Mass Production and Mass Marketing to Mass Participation
With the advent of social networking applications our society is changing. Where most of us were categorized as consumers we are now participants. We collaborate, we interact, we create, we vote, and so on.
Digg.com post, “Are you thinking what I’m thinking? - From YouTube to Wikipedia, collective creativity and collaboration are replacing top-down management as a business model. Our correspondent believes the We-Think phenomenon will affect every area of our lives”