110 Percent Growth Expected In Prepaid Gift Card Market In Europe
Prepaid card use continues to explode in Europe with prepaid gifting products (card replacement for gift vouchers) leading the way. The use of gift cards in U.S. is showing high-growth, but another high-growth prepaid card product in U.S. is the prepaid direct deposit card for the unbanked.
Other growth areas in Europe for prepaid debit cards include travel products (designed to offer an alternative to travellers checks and foreign cash), internet payment cards (which provide a secure alternative to credit cards), and company rewards and incentives programs.
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